CompGeo Salary Survey Benchmark Job Summary and Competencies

Graphic Designers

The Benchmark Job Description below represents the specific Position Characteristics of the job used in the Salary Survey. Benchmark Job Descriptions should be inspected carefully to review the degree of matching between an organizations' Job and the Salary Survey Benchmark. Matching internal Jobs to Salary Survey Benchmark Jobs should not be done on Job Title alone. A thorough comparison of Salary Survey Benchmark to Internal Job Descriptions is recommended. A good overlap should exist on any comparisons used on critical Job Dimensions and Competencies.
 
CompGeo Occupation Group: Art and Design
Job Family: Designers
Benchmark Title: Graphic Designers
 
Summary Job Description Tasks
Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects. Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.
 
Determine size and arrangement of illustrative material and copy, and select style and size of type.
 
Use computer software to generate new images.
 
Mark up, paste, and assemble final layouts to prepare layouts for printer.
 
Draw and print charts, graphs, illustrations, and other artwork, using computer.
 
Review final layouts and suggest improvements as needed.
 
Confer with clients to discuss and determine layout design.
 
Develop graphics and layouts for product illustrations, company logos, and Internet websites.
 
Key information into computer equipment to create layouts for client or supervisor.
 
Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
 
Study illustrations and photographs to plan presentation of materials, products, or services.
 
Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
 
Develop negatives and prints to produce layout photographs, using negative and print developing equipment and tools.
 
Photograph layouts, using camera, to make layout prints for supervisors or clients.
 
Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.
 
Maintain archive of images, photos, or previous work products.
 
Research new software or design concepts.
 
 
CompGeo Occupation Group: Art and Design
Job Family: Designers
Benchmark Title: Graphic Designers
 
Important Knowledge Competencies Competency Description
Design Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
 
Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
 
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
 
Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
 
Fine Arts Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
 
Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
 
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
 
Production and Processing Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
 
Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
 
 
CompGeo Occupation Group: Art and Design
Job Family: Designers
Benchmark Title: Graphic Designers
 
Important Skill Competencies Competency Description
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
 
Writing Communicating effectively in writing as appropriate for the needs of the audience.
 
Speaking Talking to others to convey information effectively.
 
Operations Analysis Analyzing needs and product requirements to create a design.
 
Reading Comprehension Understanding written sentences and paragraphs in work related documents.
 
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
 
Active Learning Understanding the implications of new information for both current and future problem-solving and decision-making.
 
Coordination Adjusting actions in relation to others' actions.
 
Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
 
Monitoring Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
 
Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
 
Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
 
Time Management Managing one's own time and the time of others.
 
Persuasion Persuading others to change their minds or behavior.
 
Negotiation Bringing others together and trying to reconcile differences.
 
Instructing Teaching others how to do something.
 
Service Orientation Actively looking for ways to help people.
 
 
CompGeo Occupation Group: Art and Design
Job Family: Designers
Benchmark Title: Graphic Designers
 
Important Ability Competencies Competency Description
Originality The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
 
Written Comprehension The ability to read and understand information and ideas presented in writing.
 
Written Expression The ability to communicate information and ideas in writing so others will understand.
 
Fluency of Ideas The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
 
Near Vision The ability to see details at close range (within a few feet of the observer).
 
Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
 
Oral Expression The ability to communicate information and ideas in speaking so others will understand.
 
Visualization The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
 
Problem Sensitivity The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
 
Inductive Reasoning The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
 
Category Flexibility The ability to generate or use different sets of rules for combining or grouping things in different ways.
 
Speech Clarity The ability to speak clearly so others can understand you.
 
Deductive Reasoning The ability to apply general rules to specific problems to produce answers that make sense.
 
Information Ordering The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
 
Speech Recognition The ability to identify and understand the speech of another person.
 
Selective Attention The ability to concentrate on a task over a period of time without being distracted.
 
Flexibility of Closure The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
 
Finger Dexterity The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
 
Perceptual Speed The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
 
Visual Color Discrimination The ability to match or detect differences between colors, including shades of color and brightness.
 
 
CompGeo Occupation Group: Art and Design
Job Family: Designers
Benchmark Title: Graphic Designers
 
Tools/Technology Example Product Category
Adobe Systems Adobe Acrobat software Document management software
 
Adobe Systems Adobe ActionScript Development environment software
 
Adobe Systems Adobe After Effects Graphics or photo imaging software
 
Adobe Systems Adobe ColdFusion Web platform development software
 
Adobe Systems Adobe Distiller Desktop publishing software
 
Adobe Systems Adobe Dreamweaver Web page creation and editing software
 
Adobe Systems Adobe Fireworks Graphics or photo imaging software
 
Adobe Systems Adobe Flash Player Web page creation and editing software
 
Adobe Systems Adobe FrameMaker Desktop publishing software
 
Adobe Systems Adobe FreeHand Graphics or photo imaging software
 
Adobe Systems Adobe Illustrator Graphics or photo imaging software
 
Adobe Systems Adobe InDesign Desktop publishing software
 
Adobe Systems Adobe Macromedia HomeSite Web page creation and editing software
 
Adobe Systems Adobe PageMaker Desktop publishing software
 
Adobe Systems Adobe Photoshop software Graphics or photo imaging software
 
Adobe Systems Adobe Premiere Pro software Video creation and editing software
 
Asynchronous JavaScript and XML AJAX Web platform development software
 
Cascading Style Sheets CSS Web platform development software
 
Corel CorelDraw Graphics Suite Graphics or photo imaging software
 
Corel WordPerfect software Word processing software
 
Digidesign Pro Tools software Music or sound editing software
 
Dynamic hypertext markup language DHTML Web platform development software
 
Extensible markup language XML Enterprise application integration software
 
FileMaker Pro software Data base user interface and query software
 
Hypertext markup language HTML Web platform development software
 
JavaScript Web platform development software
 
Microsoft Access Data base user interface and query software
 
Microsoft Excel Spreadsheet software
 
Microsoft Office Visio Charting software
 
Microsoft Office software Office suite software
 
Microsoft PowerPoint Presentation software
 
Microsoft Word Word processing software
 
Nuance OmniPage Professional Optical character reader OCR or scanning software
 
PHP: Hypertext Preprocessor Web platform development software
 
QuarkXPress Desktop publishing software
 
Structured query language SQL Data base user interface and query software
 
Web browser software Internet browser software
 
35 millimeter cameras Still cameras
 
Computer laser printers Laser printers
 
Computer scanners Scanners
 
Desktop computers Desktop computers
 
Digital cameras Digital cameras
 
Graphics tablets Tablet computers
 
Laptop computers Notebook computers
 
Personal computers Personal computers
 
Photocopying equipment Photocopiers
 
Wide format printers Laser printers
 
 
CompGeo Occupation Group: Art and Design
Job Family: Designers
Benchmark Title: Graphic Designers
 
Prerequisite Qualification Category Education and Experience Level
Required Level of Education Bachelor's Degree
 
Related Work Experience Over 2 years, up to and including 4 years
 
On-Site or In-Plant Training None
 
 
CompGeo Occupation Group: Art and Design
Job Family: Designers
Benchmark Title: Graphic Designers
 
Alternate Job Title(s)
Advertising Designer
Advertising Layout Worker
Art Director
Artist
Catalogue Illustrator
Commerical Artist
Composing Room Supervisor
Concept Artist
Creative Director
Creative Manager
Design Director
Designer
Desktop Publisher
Digital Artist
Food Stylist
Forms Designer
Graphic Art Designer
Graphic Artist
Graphic Designer
Graphic Designer/Production
Graphics Coordinator
Graphics Specialist
Interface Designer
Label Maker
Layout Artist
Macintosh Artist (Mac Artist)
Multimedia Designer
Multimedia Developer
Multimedia Specialist
Online Producer
Photo Stylist
Presentation Specialist
Production Artist
Production Designer
Publications Designer
Studio Designer
User Interface Designer
Visual Designer
Weapons Designer
 
CompGeo Occupation Group: Art and Design
Job Family: Designers
Benchmark Title: Graphic Designers
 
 
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