CompGeo Salary Survey Benchmark Job Summary and Competencies

Art Directors

The Benchmark Job Description below represents the specific Position Characteristics of the job used in the Salary Survey. Benchmark Job Descriptions should be inspected carefully to review the degree of matching between an organizations' Job and the Salary Survey Benchmark. Matching internal Jobs to Salary Survey Benchmark Jobs should not be done on Job Title alone. A thorough comparison of Salary Survey Benchmark to Internal Job Descriptions is recommended. A good overlap should exist on any comparisons used on critical Job Dimensions and Competencies.
 
CompGeo Occupation Group: Art and Design
Job Family: Artists
Benchmark Title: Art Directors
 
Summary Job Description Tasks
Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design. Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
 
Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
 
Manage own accounts and projects, working within budget and scheduling requirements.
 
Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
 
Present final layouts to clients for approval.
 
Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
 
Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
 
Work with creative directors to develop design solutions.
 
Review illustrative material to determine if it conforms to standards and specifications.
 
Attend photo shoots and printing sessions to ensure that the products needed are obtained.
 
Create custom illustrations or other graphic elements.
 
Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
 
Negotiate with printers and estimators to determine what services will be performed.
 
Conceptualize and help design interfaces for multimedia games, products, and devices.
 
Prepare detailed storyboards showing sequence and timing of story development for television production.
 
 
CompGeo Occupation Group: Art and Design
Job Family: Artists
Benchmark Title: Art Directors
 
Important Knowledge Competencies Competency Description
Design Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
 
Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
 
Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
 
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
 
Production and Processing Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
 
Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
 
Fine Arts Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
 
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
 
Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
 
 
CompGeo Occupation Group: Art and Design
Job Family: Artists
Benchmark Title: Art Directors
 
Important Skill Competencies Competency Description
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
 
Speaking Talking to others to convey information effectively.
 
Coordination Adjusting actions in relation to others' actions.
 
Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
 
Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
 
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
 
Management of Personnel Resources Motivating, developing, and directing people as they work, identifying the best people for the job.
 
Reading Comprehension Understanding written sentences and paragraphs in work related documents.
 
Active Learning Understanding the implications of new information for both current and future problem-solving and decision-making.
 
Time Management Managing one's own time and the time of others.
 
Monitoring Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
 
Writing Communicating effectively in writing as appropriate for the needs of the audience.
 
Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
 
Instructing Teaching others how to do something.
 
Operations Analysis Analyzing needs and product requirements to create a design.
 
Learning Strategies Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
 
Persuasion Persuading others to change their minds or behavior.
 
Service Orientation Actively looking for ways to help people.
 
Negotiation Bringing others together and trying to reconcile differences.
 
Systems Analysis Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
 
Management of Material Resources Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
 
Systems Evaluation Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
 
Management of Financial Resources Determining how money will be spent to get the work done, and accounting for these expenditures.
 
 
CompGeo Occupation Group: Art and Design
Job Family: Artists
Benchmark Title: Art Directors
 
Important Ability Competencies Competency Description
Originality The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
 
Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
 
Fluency of Ideas The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
 
Oral Expression The ability to communicate information and ideas in speaking so others will understand.
 
Near Vision The ability to see details at close range (within a few feet of the observer).
 
Written Comprehension The ability to read and understand information and ideas presented in writing.
 
Problem Sensitivity The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
 
Inductive Reasoning The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
 
Information Ordering The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
 
Visualization The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
 
Speech Clarity The ability to speak clearly so others can understand you.
 
Written Expression The ability to communicate information and ideas in writing so others will understand.
 
Deductive Reasoning The ability to apply general rules to specific problems to produce answers that make sense.
 
Speech Recognition The ability to identify and understand the speech of another person.
 
Category Flexibility The ability to generate or use different sets of rules for combining or grouping things in different ways.
 
Visual Color Discrimination The ability to match or detect differences between colors, including shades of color and brightness.
 
Selective Attention The ability to concentrate on a task over a period of time without being distracted.
 
Speed of Closure The ability to quickly make sense of, combine, and organize information into meaningful patterns.
 
Time Sharing The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
 
Far Vision The ability to see details at a distance.
 
Mathematical Reasoning The ability to choose the right mathematical methods or formulas to solve a problem.
 
Flexibility of Closure The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
 
Finger Dexterity The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
 
 
CompGeo Occupation Group: Art and Design
Job Family: Artists
Benchmark Title: Art Directors
 
Prerequisite Qualification Category Education and Experience Level
Required Level of Education Associate's Degree (or other 2-year degree)
 
Related Work Experience Over 1 year, up to and including 2 years
 
 
CompGeo Occupation Group: Art and Design
Job Family: Artists
Benchmark Title: Art Directors
 
Alternate Job Title(s)
Advertising Production Manager
Art Coordinator
Art Department Head
Art Director
Art Supervisor
Artistic Director
Arts Administrator
Arts Manager
Creative Director
Creative Services Manager
Magazine Designer
Presentation Specialist
Product Designer
Product Marketing Manager
Production Manager
 
CompGeo Occupation Group: Art and Design
Job Family: Artists
Benchmark Title: Art Directors
 
 
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