CompGeo Salary Survey Benchmark Job Summary and Competencies

Market Research Analysts

The Benchmark Job Description below represents the specific Position Characteristics of the job used in the Salary Survey. Benchmark Job Descriptions should be inspected carefully to review the degree of matching between an organizations' Job and the Salary Survey Benchmark. Matching internal Jobs to Salary Survey Benchmark Jobs should not be done on Job Title alone. A thorough comparison of Salary Survey Benchmark to Internal Job Descriptions is recommended. A good overlap should exist on any comparisons used on critical Job Dimensions and Competencies.
 
CompGeo Occupation Group: Sales and Marketing
Job Family: Marketing Management
Benchmark Title: Market Research Analysts
 
Summary Job Description Tasks
Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits. Market, or marketing research analysts are concerned with the potential sales of a product or service. They analyze statistical data on past sales to predict future sales. They gather data on competitors and analyze prices, sales, and methods of marketing and distribution. Market research analysts devise methods and procedures for obtaining the data they need. They often design telephone, mail, or Internet surveys to assess consumer preferences. Some surveys are conducted as personal interviews by going d oor-to-door, leading focus group discussions, or setting up booths in public places such as shopping malls. Trained interviewers, under the market research analysts direction, usually conduct the surveys.
 
 
CompGeo Occupation Group: Sales and Marketing
Job Family: Marketing Management
Benchmark Title: Market Research Analysts
 
Tools/Technology Example Product Category
ADXSTUDIO software Content workflow software
 
AcaStat software Analytical or scientific software
 
Adaptive conjoint analysis ACA software Analytical or scientific software
 
Adobe Systems Adobe Fireworks Graphics or photo imaging software
 
Adobe Systems Adobe Flash Player Web page creation and editing software
 
Adobe Systems Adobe Illustrator Graphics or photo imaging software
 
Adobe Systems Adobe Photoshop software Graphics or photo imaging software
 
AndersonBell Abstat Analytical or scientific software
 
AndersonBell WebServ Project management software
 
Aprimo Marketing Enterprise resource planning ERP software
 
Cascading Style Sheets CSS Web platform development software
 
Claritas software Analytical or scientific software
 
ClassApps SelectSurveyASP Project management software
 
Cytel LogXact Analytical or scientific software
 
Cytel Software XLMiner Data mining software
 
Data analysis software Analytical or scientific software
 
Database software Data base user interface and query software
 
Digivey software (expert system feature) Expert system software
 
Digivey software (point of sale feature) Point of sale POS software
 
Dynamic hypertext markup language DHTML Web platform development software
 
Email software Electronic mail software
 
Epiphany software Customer relationship management CRM software
 
Factiva Information retrieval or search software
 
FedBizOps Information retrieval or search software
 
Financial planning software Financial analysis software
 
Focus software Project management software
 
GMI NET-MR Data base user interface and query software
 
Galilee Enterprise TargetPro Customer relationship management CRM software
 
Geographic information system GIS marketing software Data base user interface and query software
 
Graphics software Graphics or photo imaging software
 
Hypertext markup language HTML Web platform development software
 
IBM IMS Data base user interface and query software
 
IBM Intelligent Miner Data mining software
 
INPUT analysis software Document management software
 
Insightful Corporation Confirmit Customer relationship management CRM software
 
Insightful S-PLUS Analytical or scientific software
 
Intellimed software Data base user interface and query software
 
JavaScript Web platform development software
 
Key Survey software Project management software
 
LexisNexis software Information retrieval or search software
 
LogiXML Ad-HOC Desktop publishing software
 
MapMaker software Categorization or classification software
 
Mapping software Map creation software
 
Medstat/INFORUM Information retrieval or search software
 
Microsoft Access Data base user interface and query software
 
Microsoft Excel Spreadsheet software
 
Microsoft Office software Office suite software
 
Microsoft PowerPoint Presentation software
 
Microsoft Project Project management software
 
Microsoft Sharepoint Network conferencing software
 
Microsoft Visual Basic Development environment software
 
Microsoft Word Word processing software
 
Minitab software Analytical or scientific software
 
Mintel Reports Information retrieval or search software
 
NCR Teradata Warehouse Miner Data mining software
 
Neoforma Healthcare Products Information Services HPIS Market Intelligence Information retrieval or search software
 
Oracle Darwin Data mining software
 
Oracle software Data base user interface and query software
 
Palisade StatTools Analytical or scientific software
 
Perseus SurveySolutions Project management software
 
Presentation software Presentation software
 
Provalis Research Simstat Analytical or scientific software
 
SAS software Analytical or scientific software
 
SPSS software Analytical or scientific software
 
Sawtooth Choice-Base Conjoint CBS Analytical or scientific software
 
Sawtooth Composite Product Mapping CPM Analytical or scientific software
 
Sawtooth SSI Web Desktop publishing software
 
Solucient software Customer relationship management CRM software
 
StatPac software Analytical or scientific software
 
StataCorp Stata Analytical or scientific software
 
Structured query language SQL Data base user interface and query software
 
Survey software Data base user interface and query software
 
TNS MarketWhys Analytical or scientific software
 
TNS Miriad Analytical or scientific software
 
TechExcel software Customer relationship management CRM software
 
Thomson Dialog Graphics or photo imaging software
 
Thomson Financial Investext Information retrieval or search software
 
UNISTAT Statistical Package Analytical or scientific software
 
Vantage MCIF Customer relationship management CRM software
 
Verispan Patient Parameters Information retrieval or search software
 
Walmart Retail Link Information retrieval or search software
 
Web browser software Internet browser software
 
WinCross software Analytical or scientific software
 
Word processing software Word processing software
 
Desktop computers Desktop computers
 
Notebook computers Notebook computers
 
Personal computers Personal computers
 
Personal digital assistants PDA Personal digital assistant PDAs or organizers
 
Scanners Scanners
 
Tablet computers Tablet computers
 
 
CompGeo Occupation Group: Sales and Marketing
Job Family: Marketing Management
Benchmark Title: Market Research Analysts
 
Alternate Job Title(s)
Account Planner
Advertising Analyst
Business Development Analyst
Business Development Specialist
Client Service and Consulting Manager
Client Services Vice President
Communications Specialist
Database Marketing Analyst
Demographic Analyst
Director of Market Analysis
Family Consumer Scientist
International Trade Specialist
Internet Marketer
Internet Researcher
Internet Sourcer
Market Analyst
Market Research Analyst
Market Research Consultant
Market Research Manager
Market Research Worker
Market Researcher
Marketer
Marketing Analyst
Marketing Associate
Marketing Consultant
Marketing Director
Marketing Forecaster
Marketing Research Analyst
Marketing Research Coordinator
Marketing Researcher
Marketing Specialist
Marketing Support Specialist
Product Line Manager
Product Marketing Engineer
Product Marketing Manager
Program Strategist
Project Manager
Research Analyst
Research Director
Researcher
Strategic Marketing Manager
Strategic Planning Director
Strategist
Technical Marketing Consultant
Trade Analyst
Trade Specialist
 
CompGeo Occupation Group: Sales and Marketing
Job Family: Marketing Management
Benchmark Title: Market Research Analysts
 
 
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CompGeo Professional Salary Survey and Total Compensation Forecast Options
 
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Regional Online Access Subscription Options. Online Salary Survey Forecast Library Subscriptions include Access To All 23 CompGeo Salary Survey Career Occupation Groups covering thousands of Salary Survey Benchmarks with Salary and Compensation Forecasts over a eight year time period - an unmatched feature in the Salary and Compensation Forecast Business Realm.. Direct Pay, Fringe Benefit Costs and Total Compensation Forecasts included. Compensation Forecasts are present for all CompGeo Salary Survey Benchmarks along with Salary Survey Aging Factors for ea ch Projection Date. All Salary Survey Forecast Reports include a Companion Excel Salary Survey Forecast Data Sheet.
 
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