CompGeo Salary Survey Benchmark Job Summary and Competencies

Advertising and Promotions Managers

The Benchmark Job Description below represents the specific Position Characteristics of the job used in the Salary Survey. Benchmark Job Descriptions should be inspected carefully to review the degree of matching between an organizations' Job and the Salary Survey Benchmark. Matching internal Jobs to Salary Survey Benchmark Jobs should not be done on Job Title alone. A thorough comparison of Salary Survey Benchmark to Internal Job Descriptions is recommended. A good overlap should exist on any comparisons used on critical Job Dimensions and Competencies.
CompGeo Occupation Group: Sales and Marketing
Job Family: Marketing Management
Benchmark Title: Advertising and Promotions Managers
Summary Job Description Tasks
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Prepare budgets and submit estimates for program costs as part of campaign plan development.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Assist with annual budget development.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Prepare and negotiate advertising and sales contracts.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
Gather and organize information to plan advertising campaigns.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Confer with clients to provide marketing or technical advice.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Plan and execute advertising policies and strategies for organizations.
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
Train and direct workers engaged in developing and producing advertisements.
Coordinate with the media to disseminate advertising.
Contact organizations to explain services and facilities offered.
Direct and coordinate product research and development.
Represent company at trade association meetings to promote products.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
CompGeo Occupation Group: Sales and Marketing
Job Family: Marketing Management
Benchmark Title: Advertising and Promotions Managers
Important Knowledge Competencies Competency Description
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Production and Processing Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Clerical Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Telecommunications Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Design Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Fine Arts Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
CompGeo Occupation Group: Sales and Marketing
Job Family: Marketing Management
Benchmark Title: Advertising and Promotions Managers
Important Skill Competencies Competency Description
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking Talking to others to convey information effectively.
Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
Time Management Managing one's own time and the time of others.
Reading Comprehension Understanding written sentences and paragraphs in work related documents.
Writing Communicating effectively in writing as appropriate for the needs of the audience.
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Coordination Adjusting actions in relation to others' actions.
Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Negotiation Bringing others together and trying to reconcile differences.
Active Learning Understanding the implications of new information for both current and future problem-solving and decision-making.
Monitoring Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Persuasion Persuading others to change their minds or behavior.
Service Orientation Actively looking for ways to help people.
Systems Analysis Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Management of Personnel Resources Motivating, developing, and directing people as they work, identifying the best people for the job.
Mathematics Using mathematics to solve problems.
Systems Evaluation Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Instructing Teaching others how to do something.
Operations Analysis Analyzing needs and product requirements to create a design.
Management of Financial Resources Determining how money will be spent to get the work done, and accounting for these expenditures.
Learning Strategies Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
CompGeo Occupation Group: Sales and Marketing
Job Family: Marketing Management
Benchmark Title: Advertising and Promotions Managers
Important Ability Competencies Competency Description
Oral Expression The ability to communicate information and ideas in speaking so others will understand.
Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
Speech Clarity The ability to speak clearly so others can understand you.
Written Comprehension The ability to read and understand information and ideas presented in writing.
Written Expression The ability to communicate information and ideas in writing so others will understand.
Problem Sensitivity The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Deductive Reasoning The ability to apply general rules to specific problems to produce answers that make sense.
Speech Recognition The ability to identify and understand the speech of another person.
Fluency of Ideas The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Originality The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Near Vision The ability to see details at close range (within a few feet of the observer).
Inductive Reasoning The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Information Ordering The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Category Flexibility The ability to generate or use different sets of rules for combining or grouping things in different ways.
Mathematical Reasoning The ability to choose the right mathematical methods or formulas to solve a problem.
Flexibility of Closure The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
Visualization The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
Selective Attention The ability to concentrate on a task over a period of time without being distracted.
Far Vision The ability to see details at a distance.
Visual Color Discrimination The ability to match or detect differences between colors, including shades of color and brightness.
Number Facility The ability to add, subtract, multiply, or divide quickly and correctly.
Time Sharing The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
CompGeo Occupation Group: Sales and Marketing
Job Family: Marketing Management
Benchmark Title: Advertising and Promotions Managers
Tools/Technology Example Product Category
Actuate software Enterprise resource planning ERP software
AdRelevance software Data base reporting software
Adobe Systems Adobe Creative Suite software Development environment software
Adobe Systems Adobe Dreamweaver Web page creation and editing software
Adobe Systems Adobe Flash Player Web page creation and editing software
Adobe Systems Adobe Illustrator Graphics or photo imaging software
Adobe Systems Adobe PageMaker Desktop publishing software
Adobe Systems Adobe Photoshop software Graphics or photo imaging software
Apple iMovie Video creation and editing software
Atlas OnePoint software Project management software
Brainworks software Project management software
Business analysis software Analytical or scientific software
ClarityBlue software Data mining software
ComponentScience WebPlanner Project management software
Data warehousing software Document management software
Database software Data base user interface and query software
Desktop publishing software Desktop publishing software
FlowMaster software Project management software
Graphics software Graphics or photo imaging software
IBM Lotus Notes Electronic mail software
Marketing Pilot software Project management software
Media Professional software Analytical or scientific software
Mediamix software Analytical or scientific software
Microsoft Access Data base user interface and query software
Microsoft Excel Spreadsheet software
Microsoft Outlook Electronic mail software
Microsoft PowerPoint Presentation software
Microsoft Word Word processing software
PaloAlto Advertising Plan Pro Project management software
Quark software Desktop publishing software
Rain Catcher Inspire Project management software
Relex Weibull Analytical or scientific software
Spreadsheet software Spreadsheet software
Unisys Advertising Manager Project management software
Web browser software Internet browser software
Desktop computers Desktop computers
Notebook computers Notebook computers
Personal computers Personal computers
Personal digital assistants PDA Personal digital assistant PDAs or organizers
Scanners Scanners
Tablet computers Tablet computers
CompGeo Occupation Group: Sales and Marketing
Job Family: Marketing Management
Benchmark Title: Advertising and Promotions Managers
Prerequisite Qualification Category Education and Experience Level
Required Level of Education Bachelor's Degree
Related Work Experience Over 2 years, up to and including 4 years
On-the-Job Training Over 3 months, up to and including 6 months
CompGeo Occupation Group: Sales and Marketing
Job Family: Marketing Management
Benchmark Title: Advertising and Promotions Managers
Alternate Job Title(s)
Account Executive
Account Manager
Account Specialist
Advertising Account Executive
Advertising Account Manager
Advertising Agency Manager
Advertising Campaign Manager
Advertising Coordinator
Advertising Director
Advertising Executive
Advertising Manager
Advertising Sales Manager
Advertising Sales Representative
Art Director
Brand Manager
Campaign Director
Campaign Manager
Circulation Director
Circulation Manager
Classified Advertising Manager
Client Services Director
Director of Marketing
Director of Sales Marketing
Director of Sales and Marketing
Head of Advertising
Head of Sales Promotion
Market Development Director
Marketing Director
Marketing Manager
Marketing Strategist
Marketing and Promotions Manager
Media Director
Media Promoter
Print Traffic Manager
Promotion Manager
Promotions Coordinator
Promotions Director
Promotions Executive Producer (Promos Executive Producer)
Promotions Manager
Promotions Producer
Recruitment Advertising Manager
Retail Advertising Sales Manager
Sales Manager
Sales Promotion Manager
CompGeo Occupation Group: Sales and Marketing
Job Family: Marketing Management
Benchmark Title: Advertising and Promotions Managers
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