CompGeo Salary Survey Benchmark Job Summary and Competencies

Demonstrators and Promoters

The Benchmark Job Description below represents the specific Position Characteristics of the job used in the Salary Survey. Benchmark Job Descriptions should be inspected carefully to review the degree of matching between an organizations' Job and the Salary Survey Benchmark. Matching internal Jobs to Salary Survey Benchmark Jobs should not be done on Job Title alone. A thorough comparison of Salary Survey Benchmark to Internal Job Descriptions is recommended. A good overlap should exist on any comparisons used on critical Job Dimensions and Competencies.
CompGeo Occupation Group: Sales and Marketing
Job Family: Sales Retail
Benchmark Title: Demonstrators and Promoters
Summary Job Description Tasks
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise. Demonstrate and explain products, methods, or services in order to persuade customers to purchase products or utilize services.
Provide product samples, coupons, informational brochures, and other incentives to persuade people to buy products.
Keep areas neat while working, and return items to correct locations following demonstrations.
Record and report demonstration-related information such as the number of questions asked by the audience and the number of coupons distributed.
Sell products being promoted, and keep records of sales.
Set up and arrange displays and demonstration areas to attract the attention of prospective customers.
Suggest specific product purchases to meet customers' needs.
Transport, assemble, and disassemble materials used in presentations.
Identify interested and qualified customers in order to provide them with additional information.
Practice demonstrations to ensure that they will run smoothly.
Prepare and alter presentation contents to target specific audiences.
Learn about competitors' products and consumers' interests and concerns in order to answer questions and provide more complete information.
Work as part of a team of demonstrators to accommodate large crowds.
Visit trade shows, stores, community organizations, and other venues to demonstrate products or services, and to answer questions from potential customers.
Train demonstrators to present a company's products or services.
Instruct customers in alteration of products.
Research and investigate products to be presented to prepare for demonstrations.
Recommend product or service improvements to employers.
Provide product information, using lectures, films, charts, and/or slide shows.
Contact businesses and civic establishments to arrange to exhibit and sell merchandise.
Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
Stock shelves with products.
Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, and customers.
Write articles and pamphlets about products.
CompGeo Occupation Group: Sales and Marketing
Job Family: Sales Retail
Benchmark Title: Demonstrators and Promoters
Important Knowledge Competencies Competency Description
Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
CompGeo Occupation Group: Sales and Marketing
Job Family: Sales Retail
Benchmark Title: Demonstrators and Promoters
Important Skill Competencies Competency Description
Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking Talking to others to convey information effectively.
Persuasion Persuading others to change their minds or behavior.
Reading Comprehension Understanding written sentences and paragraphs in work related documents.
Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Monitoring Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
Coordination Adjusting actions in relation to others' actions.
Service Orientation Actively looking for ways to help people.
Time Management Managing one's own time and the time of others.
Active Learning Understanding the implications of new information for both current and future problem-solving and decision-making.
CompGeo Occupation Group: Sales and Marketing
Job Family: Sales Retail
Benchmark Title: Demonstrators and Promoters
Important Ability Competencies Competency Description
Oral Expression The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity The ability to speak clearly so others can understand you.
Oral Comprehension The ability to listen to and understand information and ideas presented through spoken words and sentences.
Speech Recognition The ability to identify and understand the speech of another person.
Near Vision The ability to see details at close range (within a few feet of the observer).
Far Vision The ability to see details at a distance.
Problem Sensitivity The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Deductive Reasoning The ability to apply general rules to specific problems to produce answers that make sense.
Inductive Reasoning The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Information Ordering The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Category Flexibility The ability to generate or use different sets of rules for combining or grouping things in different ways.
Auditory Attention The ability to focus on a single source of sound in the presence of other distracting sounds.
Written Comprehension The ability to read and understand information and ideas presented in writing.
Perceptual Speed The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
Visualization The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
Time Sharing The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
Written Expression The ability to communicate information and ideas in writing so others will understand.
Originality The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Selective Attention The ability to concentrate on a task over a period of time without being distracted.
CompGeo Occupation Group: Sales and Marketing
Job Family: Sales Retail
Benchmark Title: Demonstrators and Promoters
Tools/Technology Example Product Category
Email software Electronic mail software
Presentation software Presentation software
Spreadsheet software Spreadsheet software
Web browser software Internet browser software
Word processing software Word processing software
Barcode scanners Bar code reader equipment
Calculators Calculators or accessories
Desktop computers Desktop computers
Digital cameras Digital cameras
Domestic coffee makers Domestic coffee makers
Domestic electric skillets Domestic electric skillets
Domestic toaster ovens Domestic toaster ovens
Espresso makers Cappuccino or espresso machines
Personal computers Personal computers
CompGeo Occupation Group: Sales and Marketing
Job Family: Sales Retail
Benchmark Title: Demonstrators and Promoters
Prerequisite Qualification Category Education and Experience Level
On-Site or In-Plant Training Up to and including 1 month
Required Level of Education High School Diploma (or GED or High School Equivalence Certificate)
On-the-Job Training None or short demonstration
On-the-Job Training Anything beyond short demonstration, up to and including 1 month
Related Work Experience None
On-Site or In-Plant Training None
Related Work Experience Up to and including 1 month
CompGeo Occupation Group: Sales and Marketing
Job Family: Sales Retail
Benchmark Title: Demonstrators and Promoters
Alternate Job Title(s)
Appliance Counselor
Bell Ringer
Demonstrator Sales
Electric-Gas Appliances Demonstrator
Event Specialist
Exhibit Display Representative
Exhibitor Sales
Fashion Director, Party Plan Sales
Fashion Show Director
Field Merchandiser
Food Counselor
Food Demonstrator
Goodwill Ambassador
Goodwill Representative
Home Demonstrator
Home Service Demonstrator
Hostess Party Sales Representative
In Store Demonstrator
In-Store Demonstrator
Independant Associate
Knitting Demonstrator
Meat Products Demonstrator
Newcomer Hostess
Party Demonstrator
Party Director
Party Plan Dealer
Party Plan Demonstrator
Party Plan Sales Agent
Party Plan Sales Consultant
Party Plan Sales Director
Party Plan Sales Host/Hostess
Party Plan Selling Distributor
Party Planner
Product Ambassador
Product Demonstrator
Sales Exhibitor
Sandwich Board Carrier
Sewing Demonstrator
Sewing Techniques Demonstrator
Welcome Hostess
Welcome Wagon Hostess
CompGeo Occupation Group: Sales and Marketing
Job Family: Sales Retail
Benchmark Title: Demonstrators and Promoters
CompGeo Professional Salary Survey and Total Compensation Forecast Options
Professional Total Compensation Forecast Library
Regional Online Access Subscription Options. Online Salary Survey Forecast Library Subscriptions include Access To All 23 CompGeo Salary Survey Career Occupation Groups covering thousands of Salary Survey Benchmarks with Salary and Compensation Forecasts over a eight year time period - an unmatched feature in the Salary and Compensation Forecast Business Realm.. Direct Pay, Fringe Benefit Costs and Total Compensation Forecasts included. Compensation Forecasts are present for all CompGeo Salary Survey Benchmarks along with Salary Survey Aging Factors for ea ch Projection Date. All Salary Survey Forecast Reports include a Companion Excel Salary Survey Forecast Data Sheet.
CompGeo Professional Salary Survey Report and Forecast Samples
CompGeo Salary Survey Report Samples
Samples and Pricing for all CompGeo Online Professional Report and Online Forecast Library Subscription Options.
Copyright © 1995 - 2018 International Compensation Technologies and The Clayton Wallis Company.
All Rights Reserved World Wide
Member, WorldatWork - Formerly American and Canadian Compensation Associations (ACA/CCA)