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CompGeo Sales and Marketing Occupation Group Benchmark Job Descriptions
Individual Job/Job Family Salary Surveys: CompGeo Online Associate Sales and Marketing Salary Reports
Detailed Occupation Wide Pro Salary Surveys: CompGeo Pro Occupation Group - CompGeo Pro Salary Forecast Reports
CompGeo Occupation Group: Sales and Marketing ---- Occupation Wide Salary Forecasts >>
Job Family: Marketing Management
Benchmark Title: Advertising and Promotions Managers
Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests,
coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an
entire organization, or on an account basis. Oversee in-house account, creative, and media services departments.
Advertising and promotions managers may travel to meet with clients or representatives of communications media.
 
Benchmark Title: Manager, Product Sales and Marketing
Manager, Product Sales and Marketing manages product sales activities of assigned product or products and develops
marketing strategies: Reviews market analyses to determine customer needs, volume potential, price schedules, and
discount rates, and develops sales campaigns to accommodate goals of company. Manages product simplification and
standardization to eliminate unprofitable items from sales line. Represents company at trade association meetings
to promote product. May assist engineering and related technical divisions to prepare technical support
publications.
 
Benchmark Title: Market Research Analysts
Market, or marketing research analysts are concerned with the potential sales of
a product or service. They analyze statistical data on past sales to predict future sales. They gather data on
competitors and analyze prices, sales, and methods of marketing and distribution. Market research analysts devise
methods and procedures for obtaining the data they need. They often design telephone, mail, or Internet surveys to
assess consumer preferences. Some surveys are conducted as personal interviews by going door-to-door, leading focus
group discussions, or setting up booths in public places such as shopping malls. Trained interviewers, under the
market research analystĂs direction, usually conduct the surveys.
 
Benchmark Title: Marketing, Advertising, and Public Relations Manager
Advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing
strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Oversee
advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers
may serve as a liaison between the firm and the advertising or promotion agency to which many advertising or
promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative,
and media services departments. Marketing managers develop detailed marketing strategies. They determine the
demand for products and services offered by the firm and its competitors. In addition, they identify potential
markets¨for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers
develop pricing strategy with an eye towards maximizing the firmĂs share of the market and its profits while
ensuring that the firmĂs customers are satisfied.
 
 
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CompGeo Sales and Marketing Occupation Group Benchmark Job Descriptions
Individual Job/Job Family Salary Surveys: CompGeo Online Associate Sales and Marketing Salary Reports
Detailed Occupation Wide Pro Salary Surveys: CompGeo Pro Occupation Group - CompGeo Pro Salary Forecast Reports
Benchmark Title: Senior Product Manager
Senior Manager, Product Sales and Marketing manages, through subordinate supervisors and lead personnel, product
sales activities of assigned product or products and develops marketing strategies: Coordinates sales distribution
by establishing sales territories, quotas, and goals, and advises dealers and distributors concerning sales and
advertising techniques. Assigns sales territories and analyzes sales statistics to formulate policy and to assist
dealers in promoting sales. Reviews market analyses to determine customer needs, volume potential, price schedules,
and discount rates, and develops sales campaigns to accommodate goals of company. Directs product simplification
and standardization to eliminate unprofitable items from sales line. Represents company at trade association
meetings to promote product.
 
 
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CompGeo Sales and Marketing Occupation Group Benchmark Job Descriptions
Individual Job/Job Family Salary Surveys: CompGeo Online Associate Sales and Marketing Salary Reports
Detailed Occupation Wide Pro Salary Surveys: CompGeo Pro Occupation Group - CompGeo Pro Salary Forecast Reports
CompGeo Occupation Group: Sales and Marketing ---- Occupation Wide Salary Forecasts >>
Job Family: Sales Management
Benchmark Title: Director, Sales
Director, Sales develops and implements sales programs and initiaties. In large orgainizations may report to Vice
President, Sales and Marketing. Executes sales policies and campaigns to achieve maximum sales volume potential for
products and/or services. Designs and applies the overal sales strategy and taltical sales plans. Assists in
Directing the firm's sales program. Through subordinate Sales Managers devises and assigns sales territories, set
goals, and establish training programs for the sales representatives. Through subordinate Sales Managers advises
sales representatives on ways to improve their sales performance.
 
Benchmark Title: First Line Supv/Mgr Customer Service
First-Line Supervisors, Customer Service supervise Customer Service Representatives to ensure customer
satisfaction.. The may oversees policies and procedures to ensure on-time delivery, assistance in product
installation and survey customer satisfaction..
 
Benchmark Title: Manager, Customer Service
Manager, Customer Service directs the activities of Customer Service Representatives directly or through suborinate
supervisory and/or lead customer service personel. The Manager, Customer Service directly develops and promulgates
customer service policies and procedures to ensure consistent customer service and satisfaction. Manager, Customer
Service troubleshoots and resolves non-routine customer complaints and resolves major problems with orders,
delivery dates or service.
 
Benchmark Title: Manager, Export Sales
Manager, Export Sales manages activities of international traffic and negotiates
settlements between foreign and domestic shippers. Manager, Export Sales plans and directs flow of air and surface
traffic moving to overseas locations. Manager, Export Sales negotiates with domestic customers, as intermediary for
foreign customers, resolves problems andheps parties to arrive at mutual agreements. Manager, Export Sales may
negotiate with foreign shipping interests to contract for reciprocal freight-handling arran gements.
 
Benchmark Title: Manager, Government Sales
Manager, Government Sales directs staffing, training, and performance evaluations to develop and control sales
programs to government agencies. Coordinates government sales distribution by establishing sales territories,
quotas, and goals, and advises marketing and sales personnel concerning sales and advertising techniques.
 
Benchmark Title: Manager, Sales
Assists in Directing the firm's sales program. Recommends and may assign sales territories, set goals, and
establish training programs for the sales representatives. Advise sales representatives on ways to improve their
sales performance. In large, multiproduct firms, may function as regional and local sales managers. Sales managers
maintain contact with dealers and distributors. Analyze sales statistics gathered by their staffs to determine
sales potential and inventory requirements and monitor the preferences of customers.
 
 
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CompGeo Sales and Marketing Occupation Group Benchmark Job Descriptions
Individual Job/Job Family Salary Surveys: CompGeo Online Associate Sales and Marketing Salary Reports
Detailed Occupation Wide Pro Salary Surveys: CompGeo Pro Occupation Group - CompGeo Pro Salary Forecast Reports
Benchmark Title: Vice President, Sales
Vice President, Sales develops and implements sales programs and initiaties. Proposes and executes sales policies
and campaigns to achieve maximum sales volume potential for products and/or services. Designs and applies the
overal sales strategy and taltical sales plans. Assists in Directs the firm's sales program. Through subordinate
Sales Directors and Managers devises and assigns sales territories and sets goals. Through subordinate Sales
Directors and Managers advises sales representatives on ways to improve their sales performance. Through
subordinate Sales Directors and Managers oversees regional and local sales managers and their staffs and directs
Sales and Marketing Analysts in review and analysis of sales statistics.
 
 
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CompGeo Sales and Marketing Occupation Group Benchmark Job Descriptions
Individual Job/Job Family Salary Surveys: CompGeo Online Associate Sales and Marketing Salary Reports
Detailed Occupation Wide Pro Salary Surveys: CompGeo Pro Occupation Group - CompGeo Pro Salary Forecast Reports
CompGeo Occupation Group: Sales and Marketing ---- Occupation Wide Salary Forecasts >>
Job Family: Sales Representative
Benchmark Title: Customer Service Representative
Customer service representatives are employed by many different types of companies throughout the country to serve
as a direct point of contact for customers. They are responsible for ensuring that their companyĂs customers
receive an adequate level of service or help with their questions and concerns. These customers may be individual
consumers or other companies, and the nature of their service needs can vary considerably. All customer service
representatives interact with customers to provide information in response to inquiries about products or services
and to handle and resolve complaints. They communicate with customers through a variety of means¨either in person;
by telephone, e-mail or regular mail correspondence, or fax; or over the Internet. Some customer service
representatives handle general questions and complaints, whereas others specialize in a particular area.
 
Benchmark Title: Sales Agents, Advertising
Advertising Sales Agents sell or solicit advertising, including graphic art, advertising space in publications,
custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade
retailer to use sales promotion display items.
 
Benchmark Title: Sales Agents/Brokers - Securities/Commodities/Financial
Securities and commodities sales agents, also called brokers, stockbrokers, registered representatives, account
executives, or financial consultants, perform a variety of tasks, depending on their specific job duties. When an
investor wishes to buy or sell a security, for example, sales agents may relay the order through their firmĂs
computers to the floor of a securities exchange, such as the New York Stock Exchange. There, securities and
commodities sales agents known as floor brokers negotiate the price with other floor brokers, make the sale, and
forward the purchase price to the sales agents. If a security is not traded on an exchange, as in the case of bonds
and over-the-counter stocks, the broker sends the order to the firmĂs trading department. Here, using their own
funds or those of the firm, other securities sales agents, known as dealers, buy and sell securities directly from
other dealers, with the intention of reselling the security to customers at a profit. After the transaction has
been completed, the broker notifies the customer of the final price.
 
Benchmark Title: Sales Engineers
Sales engineers, using their engineering skills, help customers determine which products or services provided by
the sales engineerĂs employer best suit their needs. Sales engineers who also may be called manufacturersĂ agents,
sales representatives, or technical sales support workers often work with both the customer and the production,
engineering, or research and development departments of their company, or of independent firms, to determine how
products and services could be designed or modified to best suit the customerĂs needs. They also may advise the
customer on how to best utilize the products or services being provided.
 
 
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CompGeo Sales and Marketing Occupation Group Benchmark Job Descriptions
Individual Job/Job Family Salary Surveys: CompGeo Online Associate Sales and Marketing Salary Reports
Detailed Occupation Wide Pro Salary Surveys: CompGeo Pro Occupation Group - CompGeo Pro Salary Forecast Reports
Benchmark Title: Sales Representatives - Mining/Manufacturing/Wholesale
Sales representatives employed directly by a manufacturer or wholesaler often are called sales representatives.
ManufacturersĂ agents or manufacturersĂ representatives are self-employed sales workers or independent firms who
contract their services to all types of manufacturing companies. However, many of these titles are used
interchangeably. Sales representatives spend much of their time traveling to and visiting with prospective buyers
and current clients. During a sales call, they discuss the clientĂs needs and suggest how their merchandise or
services can meet those needs. Because a vast number of manufacturers and wholesalers sell similar products, sales
representatives must emphasize any unique qualities of their products and services. ManufacturersĂ agents or
manufacturersĂ representatives might sell several complimentary products made by different manufacturers and, thus,
take a broad approach to their customersĂ business. Sales representatives may help install new equipment and train
employees. They also take orders and resolve any problems with or complaints about the merchandise.
 
Benchmark Title: Senior Customer Service Representative
Senior Customer Service Representatives handle customer requests and questions regarding technical and/or large
complex services, products and accounts. Senior Customer Service Representative analyze and rectify customer
concerns using standing policies and procedures. May act as lead Customer Service Representative.
 
Benchmark Title: Travel Agents
Travel agents give advice on destinations and make arrangements for transportation, hotel accommodations, car
rentals, tours, and recreation. They also may advise on weather conditions, restaurants, tourist attractions, and
recreation. For international travel, agents also provide information on customs regulations, required papers
(passports, visas, and certificates of vaccination), and currency exchange rates.
 
 
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CompGeo Sales and Marketing Occupation Group Benchmark Job Descriptions
Individual Job/Job Family Salary Surveys: CompGeo Online Associate Sales and Marketing Salary Reports
Detailed Occupation Wide Pro Salary Surveys: CompGeo Pro Occupation Group - CompGeo Pro Salary Forecast Reports
CompGeo Occupation Group: Sales and Marketing ---- Occupation Wide Salary Forecasts >>
Job Family: Sales Retail
Benchmark Title: Cashier - All Levels Combined
Cashiers receive and disburse money in establishments other than financial institutions. Usually involves use of
electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card
transactions and validating checks.
 
Benchmark Title: Cashier I
Cashier I employees perform routine cashiering duties requiring a limited knowledge of cashiering functions and/or
involving limited amounts of cash or monetary substitutes. they work under direct supervision from higher-level
cashiers or other designated supervisors. Cashiers are responsible for receiving, disbursing, and maintaining
custody of cash or monetary substitutes for any of a variety of reasons (payment of fees, cashing of checks, sale
of tickets or merchandise, etc.).
 
Benchmark Title: Cashier II
Cashier II employees are experienced cashiers who perform standard cashiering duties requiring a knowledge of a
range of customary cashiering operations and/or involving moderate amounts of cash or monetary substitutes. They
work under general supervision from higher-level cashiers or other designated supervisors.
Cashier III employees perform responsible functions in a cashiering operation (such as those that involve the use
of independent judgment within existing guidelines, responsibility for designated operational areas,
coordination/review of various activities, and/or large amounts of cash or monetary substitutes). They work under
direction from higher-level cashiers or other designated supervisors.
 
Benchmark Title: Counter and Rental Clerks
Counter and Rental Clerks receive orders for repairs, rentals, and services. May
describe available options, compute cost, and accept payment.
 
Benchmark Title: Demonstrators and Promoters
Demonstrators and product promoters create public interest in buying a product by demonstrating it to prospective
customers and answering their questions. They may sell the demonstrated merchandise, or gather names of prospects
to contact at a later date or to pass on to a sales staff. Demonstrators promote sales of a product to consumers,
while product promoters try to induce retail stores to sell particular products and market them effectively.
Product demonstration is an effective technique used by both to introduce new products or promote sales of old
products because it allows face-to-face interaction with potential customers.
 
Benchmark Title: Driver/Sales Workers
Driver/Sales Workers drive truck or other vehicle over established routes or within an established territory and
sell goods, such as food products, including restaurant take-out items, or pick up and deliver items, such as
laundry. May also take orders and collect payments. Includes newspaper delivery drivers.
 
Benchmark Title: Salespersons, Parts I/II
Parts Salespersons sell spare and replacement parts and equipment in repair shop
or parts store.
 
 
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CompGeo Sales and Marketing Occupation Group Benchmark Job Descriptions
Individual Job/Job Family Salary Surveys: CompGeo Online Associate Sales and Marketing Salary Reports
Detailed Occupation Wide Pro Salary Surveys: CompGeo Pro Occupation Group - CompGeo Pro Salary Forecast Reports
Benchmark Title: Salespersons, Retail
Retail Salespersons sell merchandise, such as furniture, motor vehicles, appliances, or apparel in a retail
establishment. Retail Salespersons make out sales checks; receive cash, checks, and charge payments; bag or
package purchases; and give out change and receipts. Depending on the hours they work, retail salespersons may have
to open or close cash registers.
 
Benchmark Title: Stock Clerks and Order Fillers, Wholesale and Retail Sales
Stock clerks and order fillers receive, unpack, check, store, and track merchandise or materials. They keep records
of items entering or leaving the stockroom and inspect damaged or spoiled goods. They sort, organize, and mark
items with identifying codes, such as price, stock, or inventory control codes, so that inventories can be located
quickly and easily. They also may be required to lift cartons of various sizes. In larger establishments, where
they may be responsible for only one task, they may be called stock-control clerks, merchandise distributors, or
property custodians. In smaller firms, they also may perform tasks usually handled by shipping and receiving
clerks.
 
Benchmark Title: Telemarketers
Telemarketers solicit orders for goods or services over the telephone.
 
 
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